Here’s a mix of copyright updates:
On October 13, Tencent and Netease signed a deal for Netease to takes licenses on 1.5 million songs. Tencent, as I previously reported, has actively been promoting the legitimate use of music on-line. The current “Sword Net” campaign was is focusing since mid-July on music, and these actions may be a reflection of the campaign’s efforts. Over the summer, NCA had specifically mandated that ISP’s should stop making unauthorized music available on line. Anecdotally, I have heard that it is getting harder to find illegal music to download. NCA’s crack-down, including an effort to remove two million songs from the on-line environment was also noted by the media.
Also on October 14, NCA issued new guidance for website service providers (关于规范网盘服务版权秩序的通知), which requires service providers to take proactive measures to screen copyrighted content being uploaded, including for works that have previously been removed, works that are the subject of a notice and takedown, and works specifically listed by NCA. The rules also require service providers to not provide any support to users to illegally share unauthorized works, and requires users to make a reasonable explanation to service providers if there is abnormal logging-on activity. These rules require something more than responding to notice and take-down requests, and (laudably, in my opinion) appear responsive to the perspective that the late Prof. Guo Shoukang told me, that the obligations set forth in China’s DCMA-type laws and regulations should evolve as technology evolves.
Another important development of late is the formation in September of a sports IP committee under the China Intellectual Property Law Studies Association. Hopefully, this committee can help spur better protection under China’s IP regime of live sports broadcasts, amongst other sports-related IP issues.