Apple and Michael Jordan draw interest in Chinese Trademark Law

As the mainstream media in the United States continue to pick up on the few ongoing trademark disputes in China, the attention to foreign companies’ trademark troubles build. In an effort to have a constructive overview, the AP collected comments from a number of experts, including Professor Cohen. The article was published today and has been distributed by a number of outlets. We hope that there will be more productive and objective coverage like this.

One thought on “Apple and Michael Jordan draw interest in Chinese Trademark Law

  1. mimaginem says:

    I have read the linked article and am reminded of the SHANZHAI phenomena that “officially” took off in China some time ago now. It envisages lots of positive factors not taken into consideration such as Chinese’ intrinsec creativity. There are at least two reasons for Shanzhai: laziness of the Chinese coming up with something in taking action in pursuing TM protection for their names and/or utility models and, moreover, a free-riding inclination. The latter is a pathology only indicative of these decades (and not only in China): little effort, max results (profit).
    But back to the linked article: aside from Prof. Cohen’s truths, from my personal viewpoint there is a rising tendency in filing descriptive names and that is a pity. Contradiction! Descriptiveness seems nowadays where creativity is mostly no longer a talent but a profitable necessity. For example: the “PAD” is by definition a soft material, like a thin pillow and ALSO a writing pad. Long before the iPad. I guess what I want to stress it that Apple should drop the i-product saga.

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